| Enterprise CX
Podcast: PTP’s Crystal Collier on Learning, Listening, and CX Leadership
Crystal Collier is no stranger to the customer experience (CX) realm. And she has a lot of valuable insight to share. She ...
Enterprise CX
Insights Categories:
| CX Strategy, Enterprise CX
Why Financial Services Firms Need a CX Strategy
Every industry has been tremendously impacted by the advent of the smartphone, but few more than the financial industry. Phones and even ...
| CX Strategy, Enterprise CX
10 Metrics That Matter in Customer Experience
The data shows it all, and it's rapidly changing. Are you keeping up? We al know that the customer experience (CX) is ...
| Enterprise CX
How Integrating Your Content Center with CRM Bridges the CX Gap
Contact centers are largely Omni channel today, which means that customers can get in touch using not just the phone but also ...
| CX Strategy, Enterprise CX
How and Why CMOs Need to Use Data Science to Improve the Customer Experience
Customer experience (CX) is how brands have to differentiate themselves today. It's what ultimately matters not only for attracting new customers, but ...
| Enterprise CX
What’s the Difference Between CEM and CRM, and How Can They Work Together For My Business?
Customer experience management (CEM) and customer relationship management (CRM) are not one in the same. While both concepts are crucial elements of ...
| Enterprise CX
On Tour With Einstein and the Salesforce Crew
PTP was on hand with Salesforce, Einstein, and other mascots with large heads to explore customer service, patient experience, and omnichannel explosions. ...
| CX Culture, Enterprise CX
How to Enchant Customers & Employees…according to Guy Kawasaki
Increasingly, the experience is the product. The experience a customer has when they unwrap their purchase or get to personalize the music ...
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