Enterprise CX

Helping Organizations Prepare to Support Customers for the Paycheck Protection Program
PTP is offering financial services firms a complimentary, objective customer communication Readiness Assessment as they seek to handle the influx of inquiries and applications ...
Customer Journey Map
Why You Can’t Improve CX Without a Customer Journey Map
How important is customer experience (CX)? According to a report from the Temkin Group, an organization with $1 billion in annual revenue ...
Crystal Collier of PTP
Podcast: PTP’s Crystal Collier on Learning, Listening, and CX Leadership
Crystal Collier is no stranger to the customer experience (CX) realm. And she has a lot of valuable insight to share. She ...
Financial Services and CX
Why Financial Services Firms Need a CX Strategy
Every industry has been tremendously impacted by the advent of the smartphone, but few more than the financial industry. Phones and even ...
10 Metrics That Matter in Customer Experience
The data shows it all, and it's rapidly changing. Are you keeping up?  We al know that the customer experience (CX) is ...
PTP-Bridging CRM and CCI
How Integrating Your Content Center with CRM Bridges the CX Gap
Contact centers are largely Omni channel today, which means that customers can get in touch using not just the phone but also ...
How and Why CMOs Need to Use Data Science to Improve the Customer Experience
Customer experience (CX) is how brands have to differentiate themselves today. It's what ultimately matters not only for attracting new customers, but ...
What’s the Difference Between CEM and CRM, and How Can They Work Together For My Business?
Customer experience management (CEM) and customer relationship management (CRM) are not one in the same. While both concepts are crucial elements of ...

7 Innovative Ways to

Improve Customer Service

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