Enterprise CX

Insights Categories:

How and Why CMOs Need to Use Data Science to Improve the Customer Experience
Customer experience (CX) is how brands have to differentiate themselves today. It's what ultimately matters not only for attracting new customers, but ...
What’s the Difference Between CEM and CRM, and How Can They Work Together For My Business?
Customer experience management (CEM) and customer relationship management (CRM) are not one in the same. While both concepts are crucial elements of ...
On Tour With Einstein and the Salesforce Crew
PTP was on hand with Salesforce, Einstein, and other mascots with large heads to explore customer service, patient experience, and omnichannel explosions. ...
How to Enchant Customers & Employees…according to Guy Kawasaki
Increasingly, the experience is the product. The experience a customer has when they unwrap their purchase or get to personalize the music ...
How to Implement a Customer-Driven Service Experience Across Your Organization, With Tiffani Bova
We are excited for Tiffani Bova to present at PTP’s user group later this month. She’ll discuss how service differentiation can fuel ...
How has digital changed the way people do business & businesses sell?
Sixteen years ago, only 6.7% of the global population had internet access. Today, 3 billion people and 40% of the global population ...
Your Nurse Churn Rate Doesn’t Have to be 50%: Improve Scheduling & Workflow Efficiency to Improve Employee Engagement
Hospital administrators, particularly nurse administrators, have been facing increasing pressure to balance cost and quality of care.  At the heart of this ...
Woman Looking at Phone While Shopping
E-commerce Challenges Brick & Mortar – but can Either Provide an Omni-Channel Experience?
A true omni-channel connectivity doesn’t yet exist. Instead, it’s a goal that organizations reach for to improve internal operations, customer experience and ...

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