| CX Strategy
Customer Experience (CX) and Dominant Path Analysis – Part I
This is the first article on Dominant Path Analysis, in a multi-part series, where we take a deeper dive into the process ...
customer experience
Insights Categories:
| CX Strategy
How Bad Can a Bad Customer Experience Set You Back?
You obviously know that providing a great experience is becoming the market battle as we move into the future. It can be ...
| Enterprise CX
What’s the Difference Between CEM and CRM, and How Can They Work Together For My Business?
Customer experience management (CEM) and customer relationship management (CRM) are not one in the same. While both concepts are crucial elements of ...
| Enterprise CX
On Tour With Einstein and the Salesforce Crew
PTP was on hand with Salesforce, Einstein, and other mascots with large heads to explore customer service, patient experience, and omnichannel explosions. ...
| CX Culture, Enterprise CX
How to Enchant Customers & Employees…according to Guy Kawasaki
Increasingly, the experience is the product. The experience a customer has when they unwrap their purchase or get to personalize the music ...
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