Customer Experience
Resources
Check our our vast selection of customer experience resources. Filter by service or content type for your desired knowledge.
Resource Types
Customer Loyalty Insight Interviews: Which loyalty tactics are the most engaging
Learn the loyalty factors that keep customers engaged.
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Voice of the customer: Which brands are customers loyal to and why?
In December 2014, we took to the streets and interviewed customers about brand loyalty. These union square interviews […]
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Voice of the customer: What works to build customer loyalty?
Learn what organizations have done to drive customer loyalty.
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Voice of the customer: Is targeted marketing invasive or helpful?
Customers were asked objective questions about the targeted ads and promoted content that shows up in their social […]
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How do customers interact with organizations in social channels?
Customers discuss how they’ve engaged with organizations in social channels throughout the purchase process: marketing, sales, service.
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Unify Customer Goals & Organizational Goals Across the Enterprise
Customer goals are often different from organizational goals – make sure your organization treats the social channel like […]
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Who Should Own Social Media
After surveying 100 clients and prospects, this video discusses who currently owns the social channel and who should […]
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