A true omni-channel connectivity doesn’t yet exist. Instead, it’s a goal that organizations reach for to improve internal operations, customer experience and revenue.
As baby boomers retire and take with them close to $4B in annual spend, and Millennials and Generation Z represent over 50% of the buying power – organizations are creating strategies to address this shift to stay relevant in the marketplace. On the one hand, you need to show your longtime customers that you value
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There’s an adage that says, “People buy from people.” While I think this is mostly true – technology and the rise of ecommerce are breaking down this sentiment. With the success of etailers like Amazon and web search aggregators, consumers are seeking the best product at the best price, regardless of brand. This is most