Crystal Collier

Crystal Collier is an Executive Customer Experience (CX) Consultant with PTP. In her notable career, she has been a pioneer in employee engagement to enhance a company’s CX. She is devoted to transforming CX by improving the interaction between employees and customers in a variety of industries, including interactive entertainment, insurance, automotive, retail, internet and multi-level marketing.

Mapping and Marrying the Self-service Experience

CX Strategy / By Crystal Collier

What is the right balance of automation and the human touch in the customer experience (CX)? How much self-service is too much? Too little? And exactly where does self-service fit into your CX strategy?

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Understanding Emerging Channels and CX Impacts: Views from the Industry

CX Strategy / By Crystal Collier

Curious as to which channels are the best to invest in? Which will make the most impact for your customer’s experience?

Understanding Emerging Channels and CX Impacts: Views from the Industry Read More »