Insights

Knowledge is Power

Check out our collection of industry insights on a wide variety of topics in the CX world. Sort by category to find the resources you're looking for quicker.

Insights Categories:

How Will the Coronavirus Affect Your Customer Service?
As the US braces for the impact of the COVID-19 crisis, business leaders are focusing on the potential impacts around profits, supply ...
Making Self-Service Work for your Customers
A photo of shopping baskets at a Sephora recently went viral. Grab a red basket and it means "I would like to ...
Avoid the CRM Danger Zone
Customization Killed the CRM
Have you heard of the "CRM Danger Zone"? It's a place you don't want to be, but may end up in before ...
AI Industry Survey
Social Lens Research and PTP Launch Industry Survey – Share Your Opinion
We're launching an industry report on Artificial Intelligence (AI) and its impact on the customer experience. We'd love your input.  AI technology ...
The right blend of AI and the human interaction in CX ebook
Rise of the Machine: What’s the Right Balance of AI and Human Interaction in CX?
Artificial Intelligence. It's the hot, trendy topic that gets bantered around as being 'the next big thing' in CX. But how much ...
Mapping and Marrying the Self-service Experience
What is the right balance of automation and the human touch in the customer experience (CX)? How much self-service is too much? ...
Understanding Emerging Channels and CX Impacts: Views from the Industry
Curious as to which channels are the best to invest in? Which will make the most impact for your customer's experience? PTP ...
PTP ebook on Chatbots
Chatbots: How to Create for the Best Customer Experience
If you're keeping up with the technology trends in the customer experience (CX) space, you'll notice that Artificial Intelligence and Chatbots consistently ...
Customer Journey Map
Why You Can’t Improve CX Without a Customer Journey Map
How important is customer experience (CX)? According to a report from the Temkin Group, an organization with $1 billion in annual revenue ...

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