Insights
Knowledge is Power
Check out our collection of industry insights on a wide variety of topics in the CX world. Sort by category to find the resources you're looking for quicker.
Insights Categories:
| AI, CX Strategy, Enterprise CX
Modernizing Your Service Strategy with GenerativeAgent™: CCW Orlando Workshop Summary
PTP’s Crystal Collier partnered with Chris Arnold from ASAPP to lead a workshop at CCW Orlando. The workshop was an interactive session ...
| AI, CX Culture, CX Strategy, Enterprise CX
Generative AI: Perception vs. Reality – CCW Orlando Panel Recap
At the recent CCW Orlando conference, PTP’s Chance Whittley led a panel discussion on common perceptions of generative artificial intelligence (gen AI). ...
| CX Strategy
What Does Today’s Customer Look Like? What do They Want from Customer Experience Interactions?
Crytal Collier did a great job in the October 2024 blog post describing CX trends, and the potential initiatives that companies can ...
| CX Culture
AI-powered Customer Experience Offers Amazing Potential Benefits – So . . . What’s the Problem?
Over the past decade, we have seen an explosion in technology advancements. Think about these buzzwords and you will get a sense ...
| AI
Deciphering 2025 CX Trends: Let Your Customer Be Your Guide
Customer experience (CX) has become even more critical as customers expect seamless, personalized, and ethically grounded interactions. It’s the time of year ...
| AI
Generative AI Frequently Used Terms
The landscape of business is now covered with the hype of AI. Here's some definitions to help. Generative artificial intelligence (Gen AI): ...
| AI
How do Generative Agents Work?
Generative agents are revolutionizing industries with their ability to produce coherent and contextually relevant responses. The key to their success lies in ...
| AI, CX Strategy
What is Reflected Intelligence?
AI is technically proficient, but context and nuances can hamper effectiveness. Experience experts have emphasized the technological potential of personalization and efficiency ...
| CX Strategy
How Confident are your Customers?
Loyalty is the cornerstone of business sustainability; the Value Enhancement Score (VES) is the metric that outshines traditional indicators like Customer Satisfaction ...
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