Gathering Player Insight to
By re-architecting Electronic Arts’ text analytics solution, PTP helped increase speed, functionality, and performance, bringing data insight to company wide business units and improving player experience and loyalty.
EA’s existing text analytics solution failed to effectively gather information about player behaviors, presenting an assortment of challenges that included:
Numerous user experience issues
Servers and customer service resources overwhelmed by bug complaints and account issues during product launches
Broken games arriving on the market due to external tie-ins, fixed release dates, and pressures on beta testing
A lack of player involvement during the product launch stage
Bringing New Tech to Speed Up Improvements & Gain Insight
EA hoped to scale their current customer writing tool from 2X to 10X the current performance level, but PTP constructed a solution that far exceeded their expectations, boosting performance by 1000X using predictive analysis technology. Our solution included:
Re-Architecting Text Analytics
After our initial assessment, PTP redesigned the solution and algorithms for peak performance.
Using Technology to Promote “Geekiness”
We achieved 20X the performance by statistically clustering and modeling topics, pinpointing issues faster than ever before.
A Neural Networks-Based Solution on Python and Spark
Artificial intelligence (running on Amazon Web Services) allowed EA to begin clustering data and building a solution that grows smarter over time.
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to current customer text analytics writing tool
uptake with AI (Neural Networks)
EA is a leading global interactive entertainment software company, delivering games, content, and online services for Internet-connected consoles, computers, and mobile phones.
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