{"id":4279,"date":"2020-05-08T18:31:45","date_gmt":"2020-05-08T18:31:45","guid":{"rendered":"https:\/\/ptpinc.com\/staging\/?page_id=4279"},"modified":"2020-07-01T12:11:15","modified_gmt":"2020-07-01T19:11:15","slug":"electronic-arts","status":"publish","type":"page","link":"https:\/\/ptpinc.com\/staging\/our-clients\/electronic-arts\/","title":{"rendered":"Electronic Arts"},"content":{"rendered":"<h4>\n\t\tGathering Player Insight to\n\t<\/h4>\n\t<h1>\n\t\t\t\tImprove Experiences\n\t\t\t<\/h1>\n\t\t<p>By re-architecting <strong>Electronic Arts<\/strong>\u2019 text analytics solution, PTP helped increase speed, functionality, and performance, bringing data insight to company wide business units and improving player experience and loyalty.<\/p>\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ptpinc.com\/staging\/wp-content\/uploads\/2020\/05\/ea_logo_circle.png\" alt=\"ea_logo_circle\" itemprop=\"image\"\/>\n\t<h3>\n\t\t\t\tTHE CHALLENGES\n\t\t\t<\/h3>\n\t\t<p>EA\u2019s existing text analytics solution failed to effectively gather information about player behaviors, presenting an assortment of challenges that included:<\/p>\t\n\t<ul>\n\t\t<li>\t\t\t\t\n\t\tNumerous user experience issues<\/li><li>\t\t\t\t\n\t\tServers and customer service resources overwhelmed by bug complaints and account issues during product launches<\/li><li>\t\t\t\t\n\t\tBroken games arriving on the market due to external tie-ins, fixed release dates, and pressures on beta testing<\/li><li>\t\t\t\t\n\t\tA lack of player involvement during the product launch stage<\/li>\t<\/ul>\n\t<h3>\n\t\t\t\tBringing New Tech to Speed Up Improvements &#038; Gain Insight\n\t\t\t<\/h3>\n\t\t<p>EA hoped to scale their current customer writing tool from 2X to 10X the current performance level, but PTP constructed a solution that far exceeded their expectations, boosting performance by 1000X using predictive analysis technology. Our solution included:<\/p>\t\n\t<ul>\n\t\t<li>\t\t\t\t\n\t\t<p>Re-Architecting Text AnalyticsAfter our initial assessment, PTP redesigned the solution and algorithms for peak performance.<\/p><\/li><li>\t\t\t\t\n\t\t<p>Using Technology to Promote \u201cGeekiness\u201dWe achieved 20X the performance by statistically clustering and modeling topics, pinpointing issues faster than ever before.<\/p><\/li><li>\t\t\t\t\n\t\t<p>A Neural Networks-Based Solution on Python and SparkArtificial intelligence (running on Amazon Web Services) allowed EA to begin clustering data and building a solution that grows smarter over time.<\/p><\/li>\t<\/ul>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ptpinc.com\/staging\/wp-content\/uploads\/2020\/05\/ea_image_small.jpg\" alt=\"ea_image_small\" itemprop=\"image\"\/>\n\t<h3>\n\t\t\t\tdownload Full Case Study\n\t\t\t<\/h3>\n\t\t\t<a href=\"https:\/\/ptpinc.com\/staging\/wp-content\/uploads\/2020\/05\/ea_study.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" role=\"button\">\n\t\t\t\t\t\t\tDownload PDF\n\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ptpinc.com\/staging\/wp-content\/uploads\/2020\/02\/increase_CAR.png\" alt=\"increase_CAR\" itemprop=\"image\"\/>\n\t\t\t<h4>1000X increase<\/h4><h6> <\/h6>\t\t\t\n\t\t\t\t<p>to current customer text analytics writing tool<\/p>\n\t\t\t<h4>50X speed increase<\/h4><h6> <\/h6>\t\t\t\n\t\t\t\t<p>(updated coding language from R to Python)<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ptpinc.com\/staging\/wp-content\/uploads\/2020\/04\/meet_customers_needs.png\" alt=\"meet_customers_needs\" itemprop=\"image\"\/>\n\t\t\t<h4>20X performance<\/h4><h6> <\/h6>\t\t\t\n\t\t\t\t<p>uptake with AI (Neural Networks)<\/p>\n\t\t\t\t\t\t\t<p><i>\u201cPTP helped us create a framework that would take what we learned from our customer journey map, create ideas around those experiences, and pilot them before we rolled out a full scale launch. Making that framework for our customer\u2019s experience actionable was a great piece of work that PTP did for us.\u201d<\/i><\/p>\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class='uabb-testimonial-author-name testimonial-author-name'>&#8211; Crystal Collier<\/h3>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tHead of Strategy, Programs and Insights, Electronic Arts (EA) WWC\t\t\t\t\t\t\t\t\n\t<h4>\n\t\t\t\tABOUT\n\t\t\t<\/h4>\n\t\t<p>EA is a leading global interactive entertainment software company, delivering games, content, and online services for Internet-connected consoles, computers, and mobile phones.<\/p>\t\n<h4>\n\t\tOUR SUCCESS\n\t<\/h4>\n\t<h3>\n\t\t\t\tCAN BE YOUR SUCCESS\n\t\t\t<\/h3>\n\t\t<p>Since our beginning, we&#8217;ve been passionate about helping our clients provide the best customer experiences possible. This passion, combined with a lot of knowledge and hard work, has allowed us to work with some of the top brands in the world. And we&#8217;d like to do the exact same for you. Just give us a call to get the conversation started.<\/p>\t\n\t\t\t<a href=\"https:\/\/ptpinc.com\/staging\/schedule-an-assessment\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tSchedule an Assessment\n\t\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Gathering Player Insight to Improve Experiences By re-architecting Electronic Arts\u2019 text analytics solution, PTP helped increase speed, functionality, and performance, bringing data insight to company wide business units and improving player experience and loyalty. THE CHALLENGES EA\u2019s existing text analytics solution failed to effectively gather information about player behaviors, presenting an assortment of challenges that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3125,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4279","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/pages\/4279"}],"collection":[{"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/comments?post=4279"}],"version-history":[{"count":0,"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/pages\/4279\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/pages\/3125"}],"wp:attachment":[{"href":"https:\/\/ptpinc.com\/staging\/wp-json\/wp\/v2\/media?parent=4279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}